21 Sep Upcoming AV Technology Trends for 2018 and Beyond !
Technology Trends That Will Rule the Roost in 2018 and Beyond
Halfway through the year, the numerous exhibitions and trade shows have already given us a glimpse of the of the products you can expect to see in the future . The industry leaders have announced outstanding inventions that promise to light up the audiovisual industry. Audiovisual technology is evolving at an incredible pace.
However you try to evolve, update and innovate, it can be difficult to stay ahead of the game.
This is why it’s key to our business to drive cutting-edge of AV technology and stay on the cusp of the latest trends, so you don’t have to. We bring the best and most transformative technology to our clients, as soon as it becomes available.
Our blog shares AV trends to look out for in 2018 and how they will impact the consumers and the industry.
LED IN PLACE OF PROJECTION
The myth that projection is more effective than LED still lingers in some sectors. As AV industry leaders, we have seen LED start to take centrestage at events and in permanent installations throughout 2018 so far. The versatile, modular format continues to lead the way, replacing traditional projection as an alternative for more and more brands and events.
For those new to LED, it may not be obvious why LED has been topping the charts.
First of all, LED has the edge on brightness. It is less affected by light conditions than a projector because it emits its own light and manages its own brightness. This means it can function as a high-quality display for outdoor events and conferences. It’s also cost-effective, with a wide-range of options to suit all budgets.
LED also comes in a range of pixel pitches, from as little as 1mm, so you can achieve a high-quality HD finish. Plus, LED walls are easy to set up and transport – with individual panels and modules that slot together easily and in a range of formations and shapes. This has endless benefits for displays at both temporary showcases and permanent spaces, with quick and easy access to maintenance points.
HIGHER 4K ADOPTION
Currently, the industry standard resolution for video systems is Full HD 1080p. But, that won’t be the case for long. The demand for both 4K hardware and content is skyrocketing. As it delivers a higher resolution than HD, it is ideal for applications with large audiences or use cases where detailed content is the norm such as fine photography, virtual reality or other immersive experiences. Manufacturers of TVs, projectors, cameras, laptops, and other related hardware are competitively working to make 4K accessible to a wide spectrum of users both in consumer and professional applications.
Creative LED to Boost Unique Designs
An increasing number of designers and builders throughout 2018 started see their vision become a reality by using three-in-one creative LED, and the concept has quite literally transformed and shaped displays. Creative LED can be built as flat, edge and curve, or all three at once, enabling designers to create a concept that is truly unique.
Virtual and Augmented Reality
Virtual and Augmented Reality is becoming a buzzword in the audiovisual industry, thanks to tech giants who are inundating us with the possibilities of this technology. While there is a dividing line between visual reality and augmented reality, you can’t but agree that this technology is simply in the world of its own. Professionals like to think of virtual reality as active while augmented reality as passive. However, both technologies have immense capabilities. Although popular in the gaming world, VR and AR technologies are being harnessed for a plethora of new applications. When used together it is known as Merged Reality (MR). Infusing AR and VR technology with projection mapping is sure to be a game changer.
AI Assistants, Automation & Voice Control
Artificial Intelligence and Machine Learning have seeped into almost aspects of technology. These technologies have immense potential to handle cumbersome and inane tasks that can easily be automated. On the enterprise technology side, companies have already been perfecting and deploying these technologies. In fact, many tech giants have already introduced products for consumer applications. One such use case is voice-controlled virtual assistants such as Alexa by Amazon, Siri by Apple, Cortana by Microsoft, Bixby by Samsung and Google Assistant among others. The voice control solutions have already penetrated in the home automation segment and are moving into conference rooms and other corporate spaces. In the year 2018, your own voice will play a larger role in the control and automation of other technologies in a range of spaces and industries.
Livestream and Social Media Integration
We would bet that most events you’ve been to so far this year have included some form of social media engagement – whether it be a fully-integrated Twitter wall or an event hashtag. While this might not be a new phenomenon at events, live social media integration is definitely more than just a trend.
This year’s focus is all about creating time-sensitive content – satisfying the desire to be part of events while they are happening from anywhere in the world. Live streaming can help not only with live experiences, but also with brand awareness, opening up your brand to a wider audience. While social media wall primarily use crowdsourced content, so you can curate and display your successes to potential customers, while accessing the views, experiences and stories of your current customers.
What’s more, when it comes to measuring the success of events, social media interaction and live streaming is the event marketer’s answer. Using this tool, marketers can analyse feedback and interaction to gain a better understanding of who their customer is, and to help to create a better experience in the future.
Traditional video projectors use very bright lamps to create an image. However, lampless projectors use laser/LED light sources that don’t need traditional lamps. What this means is that LEDs (light emitting diodes) work in tandem with a fluorescent element and a laser within the projector’s light engine to provide the light source and render the images. The main advantage of this technology is that instead of a 2,000-hour lamp life expectancy that you would get from a traditional projector lamp, the LEDs are predicted to last approximately 20,000 hours plus without replacement. Laser light surfaces also have a wider range. Laser-based projectors not only deliver superior image quality but also cost-savings in the long run