Shivam Video at the Amstel Bier Grande Launch: A Glimpse of Amsterdam in Mumbai:
Grand Hyatt Mumbai became the epicentre of excitement as it hosted the Amstel Bier Grande Launch, marking the introduction of Amstel’s premium beer in India. Organized by the visionary team at Hammer Head Global, the event was a perfect blend of experiential marketing and visual storytelling, leaving attendees mesmerized.
Shivam Video proudly partnered as the official LED solutions provider, playing a pivotal role in bringing this spectacular vision to life.
An Amsterdam-Themed Experience Like Never Before
The event’s creative centerpiece was a stunning semi-circle Amsterdam-themed setup, designed to transport guests directly to the streets of the Netherlands’ capital. Shivam Video’s HB3 flexible LED walls played a pivotal role in bringing this vision to life, crafting a spectacular tunnel that wowed every guest. Complementing this was an immersive LED wall room, which provided a one-of-a-kind experiential marketing platform, allowing attendees to connect deeply with the brand’s essence.
The Amsterdam theme wasn’t just a visual treat; it was a complete experience. The meticulous design and state-of-the-art LED setups perfectly captured the charm and sophistication associated with the city. From the glowing streets to the immersive displays, every element was curated to deliver a memorable experience that celebrated 150 years of Amstel’s brewing heritage.
Center Split LED Wall
Semi-Circular LED Tunnel Entrance
Star-Studded Glamour Meets Innovative Visuals
The event was further elevated by the presence of Bollywood’s finest. Celebrities including Aditya Roy Kapur, Rannvijay Singha, Varun Sood, Raghu and Rajiv, Kusha Kapila, Jim Sarbh, Barkha Singh, and Ahsaas Channa graced the occasion, adding glitz and charm to an already vibrant celebration. Their presence made the event not just a launch but a grand spectacle that had everyone talking.
Immersive LED Room
Immersive LED Room
A New Era for Premium Beers in India
With this launch, United Breweries Limited introduced a new era of premium beers in India, blending Amstel’s 150-year-old heritage from Amsterdam with the modern tastes of Indian consumers. This event marked not just a product launch but a celebration of craftsmanship, culture, and creativity.
The Amstel Bier Grande Launch was more than an event—it was an experience that redefined brand storytelling and set a benchmark for experiential marketing in India. Shivam Video is thrilled to have played a vital role in bringing this vision to life and looks forward to creating many more magical moments.
A Proud Collaboration
Shivam Video takes immense pride in contributing to such a landmark event. Our commitment to delivering innovative and high-quality LED solutions ensured that every visual element of the event was flawless, immersive, and impactful. Collaborating with Hammer Head Global on this project was a testament to our shared vision of creating unforgettable experiences.
Dreaming of creating unforgettable experiences for your next event? Partner with Shivam Video for unparalleled LED and AV solutions. Let’s bring your vision to life!
